ARATHI
ARAVIND
Creative Content Creation
About Me
An account manager turned content writer, I have always known that writing is where my heart truly lay. It just took me a while (30 years to be exact!), to get around to it. And after four years of creative content, fiction and poetry, I'm more certain than ever that this is where I belong.
I offer a variety of services in writing. Namely, creative content, blogs, social media posts, websites and content for mobile app platforms. Check out my writing, and if you think we could work together, get in touch. I'm always happy to talk to new people and discuss exciting ideas!
Work Experience
2014- Today
I'm currently working with start-up companies across sectors, and contributing to their growth by giving inputs on brand content and strategy.
Some of my clients are:
A Barcelona based food startup; where I worked with the founder to develop the brand extension strategy and also coined the brand name.
Parentof, a Bangalore based child growth and development analytics company; where I'm currently developing content for their app, website and offline platforms.
I have also done some extensive work with a lifestyle improvement brand named UPIt which is a platform that enables the achievement of big and small goals. I have worked closely with the CEO to develop effective content for the website.
I'm also part of the 'Writer's Tribe' for Terribly Tiny Tales, an online platform that showcases fiction and poetry by new writers.
2006 - 2014
I had an exciting few years in the advertising industry where I worked for some of the best agencies in the world such as; McCann Worldgroup, Mullen Lowe Group, FCB Global and TBWA Worldwide.
My LinkedIn profile button below will fill you in on the rest of my career graph. Do check it out!
Education
2016 / June
Leeds Beckett University
I recently spent a very rewarding year in the United Kingdom, completing my master's in International Tourism & Hospitality Management.
2006 / April
School of Communication & Management Studies
I went back to my roots and completed an MBA specializing in Marketing and Advertising from Cochin, Kerala.
Hello There!
I'd love to hear from you - please use the form to send me your message or ideas.